Last week I wrote a blog post about cancelation policies and why we decided to make it really easy to cancel. It’s still unclear if it’s the right business decision in the short run, but I would never change it. I simply don’t want to run a business that does the exact things that annoy me as a customer.
Then, Steven Steiner just blogged about HelloFax and mentioned our cancelation policy!
“I cancel anytime I want – and they are not sleazy about it. They have an actual CANCEL button under your account options, which is huge for me. If I had to call them to cancel, I am out. I do not want to have to do a DirectTV dance with them to cancel the service, because I won’t always need it, and I will have to cancel at some point and then rejoin.”
Steve makes me believe that not only is this something that companies ought to do, but it will also generate good will over time. No one likes to feel tricked into paying for something. In fact, it’s so rare for companies to have an easy cancelation policy, it’s amazing that it’s something worth mentioning.
Steve, thanks for writing!