If only government websites looked like Dropbox

January 27th, 2012

Government places an incredible role in society. It funds our police, our roads, and schools.

It also produces websites (and regulations) like the City of SF Business Registration Office, which takes an accountant to figure out. Instead of building the registration process like TurboTax and funneling you to the right answers, it lists a lot requirements and fines if you if you make a mistake.

Why does this happen? Because conversion doesn’t matter. We can’t walk away and try an easier signup process.  100% of the businesses in SF has to do this. 100%.  It could be 10x worse and we’d still have to comply. Until there’s an incentive to be easier, these agencies will simply not get better.

Until then, I’ll be dreaming of a government website that looks like this:


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