Our employees wear ties to work! We’re that serious!
While we’ve been developing HelloFax, we’ve been debating our name. Are people really going to want to use a chill name like HelloFax? Or do they want a name that indicates reliability… like eFax, TrustFax, or SmartFax.
“You’re a little company, now act like one”
We were tempted to be serious and we went through all the serious names. Fortunately, domain squatters and me-too faxing services bought them all up.
Then, I read this post about startups killing their personality with a wannabe-corporate, stuck-up, wear-polished-shoes-to-work persona. Really, your next sale won’t be to Oracle. Get over it.
Besides, create a company you want to work for
After creating a startup to not work for the man, why pretend you still do? I want to work on a website that I enjoy, that is fun and irreverent. If you really want to work on a corporate style site, apply to one, rather than create a sub par version of one.
This is the company I want to work for:
Does the company personality matter?
The world doesn’t need another cookie cutter service. I think our users will notice and appreciate that we make our service as human as we are. But, in the end, it matters to us.