Posts in: Uncategorized

HelloFax For Teams!

July 17th, 2011

Let’s say you run a real estate office, or a law firm, and you have multiple employees using HelloFax. It can be a hassle to separately manage everyone’s account. Plus, billing is no fun, since each individual is billed separately. We fixed that problem!

How’s it work?

1. We designate someone as the Team Leader. Email us and we’ll set that up!

2. The Team Leader can create or remove accounts, and give members their own, local fax numbers.

3. The Team Leader assumes responsibility for everyone’s billing.

What if someone already has a HelloFax account? You can still invite that person. If the person accepts, the Team leader will simply assume responsibility for that person’s billing.

Want to set up your own Team? Email us at and we’ll get you set up!

Extra Security: Turn Off PDF Attachments

July 17th, 2011

People love the idea of fax to email. When you receive a fax, we email you the fax as a PDF. There’s one thing that you should note though: email itself has some inherent insecurities. Most people aren’t concerned, so they insist on having that feature available.

But, for those of you who are extra security conscious, we built the ability to turn that feature off. We’ll still notify you when a fax arrive, but we won’t attach the PDF to the email.

How do you do it? Go to the “My Account” page and unselect:

  • “Include PDF copy in incoming fax emails” and;
  • “Include PDF copy in outbound fax confirmation emails”

That’s it! Let us know if you have any questions.

Secret Feature: Drag & Drop

July 16th, 2011

We’re big fans of usability. We sometimes release a feature, and if it doesn’t work in the UI, we don’t display it.  We’ve had this feature for several months. Since we haven’t had time to make it user friendly, we still haven’t displayed it.

Here it is! You can drag & drop documents into HelloFax.

Gmail’s UI Change Makes a lot More Money

July 4th, 2011

I use gmail for my personal email, and Google Apps Enterprise for my hellofax email.  So, sometimes I can see UI tests in action.

Google Apps Enterprise

Notice on the Google Apps Enterprise version, the ” << Back to inbox ” link looks like how the ad looks in the free gmail.

Free version of Gmail

Now, look at the free version of gmail.  They got rid of the “<< Back to inbox” text and replaced it with a backward arrow. I’m so used to looking for a blue text link, that I feel compelled to click on the ad instead. I’m completely blind to a button with black styling.  Plus, blue is really compelling to click on (Bing blue is apparently worth $80 million). Now, the “<< Back to inbox” blue doesn’t compete with the advertisement’s blue.

Is Google Intentionally Optimizing for Clicks?

I’m not sure if gmail optimizes the UI for ad clicks. Intentional or not, I can almost guarantee that a statistically significant number of users now click on the advertisement by accident. At least, people finally notice it again, after getting used to ignoring it. Over time, people get blind to ad placements. One approach is to simply move around the ads. What’s brilliant about Google’s approach is that they just changed the color & made it into button, without moving the UI at all. I’m sure this had a significant impact on the revenue of this ad placement.

Receive Faxes in Dropbox

June 28th, 2011

If you use HelloFax and Dropbox, it can be a major hassle to manage your documents. We learned that people were signing a document in HelloFax, downloading it, and then uploading it to Dropbox. So, we made that problem go away.

How does the integration work?

  • We create a HelloFax folder in your dropbox account.
  • Anytime you send a fax, receive a fax, or sign and send an email – we’ll automatically forward it to your dropbox account. People can fax directly into your dropbox account.

Integrate with Dropbox now in 10 seconds:

1. Go to your “My Account” Page. Don’t have an account? Sign up now >
2. Click on the Dropbox check mark and click save.
3. Follow the steps on Dropbox

And you’re done! Email us at support [at] if you want us to do any other integrations!

Trying out a Standing Desk at the Office

June 18th, 2011

This is where I work. Apparently, sitting down all day is pretty unhealthy. So, we’re giving standing desks a test ride!

Someone Likes our Cancelation Button

June 6th, 2011

Last week I wrote a blog post about cancelation policies and why we decided to make it really easy to cancel. It’s still unclear if it’s the right business decision in the short run, but I would never change it. I simply don’t want to run a business that does the exact things that annoy me as a customer.

Then, Steven Steiner just blogged about HelloFax and mentioned our cancelation policy!

“I cancel anytime I want – and they are not sleazy about it. They have an actual CANCEL button under your account options, which is huge for me. If I had to call them to cancel, I am out. I do not want to have to do a DirectTV dance with them to cancel the service, because I won’t always need it, and I will have to cancel at some point and then rejoin.”

Steve makes me believe that not only is this something that companies ought to do, but it will also generate good will over time.   No one likes to feel tricked into paying for something. In fact, it’s so rare for companies to have an easy cancelation policy, it’s amazing that it’s something worth mentioning.

Steve, thanks for writing!

HelloFax in Use at the Y Combinator Office

March 5th, 2011

Notice that Kirsty is using HelloFax:

When you see people using your product.

February 5th, 2011

The other day, I met with an accountant. I knew that she was using HelloFax, but I had never seen her use it. She opened up her computer and there it was, HelloFax on her computer. She said, “I absolutely love HelloFax. It has saved me on several occasions”.

As entrepreneurs, we spend a tremendous amount of time trying to discover what people want and then, we take a risk and build it. When you see that someone using your product, it blows your mind. There it is, a product of your work, on someone else’s computer!

Anyway, it was an energizing moment.

IRS Faxing Guidelines

January 5th, 2011

There are rules for faxing the IRS. Here’s a PDF of their requirements: IRS Fax Guidelines.

Give it a read before you send the IRS a fax.